I design small products as systems: identity, pages and production built to survive real constraints.
Each case shows the directions I dropped and why, because the trade-offs matter more than the final picture.

Identity and editorial design for a printable gym guide: three directions, a transit-signage system and a 44-page manual.

Two identities for printable products, a baby sleep planner and a 4-week restart plan, with the trade-offs between directions.

Art direction, cover design and print production for a 45-species backyard birds coloring book, with AI-assisted illustration.

Concept campaign for a fictional weekly club and magazine built around one hour off the phone.